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Segredos do Marketing
Segredos do Marketing. Compartilhar para Crescer é o meu lema.


November 29, 2008

What Is SEO? Part I

With the powerful dominance of the search engines on the Internet and the unprecedented usability and functionality that these entities have in the online arena, one cannot help to ask and think about how to achieve a much friendlier environment with them. Such queries and mind curiosities brought about yet another phenomenon that people have to ponder upon - the search engine optimization or the SEO.

An attempt to give a better and much concrete definition to Search Engine Optimization has reached a very monumental stage. Not so long ago, one great Internet expert and enthusiast has defined the term search engine optimization that has been used by many online encyclopedias such as Wikipedia and Webopedia to name a few as the method that is first and fore mostly aimed at the improvement on the popularity and recognition that a website may have on popular search engines -thus, the word optimization of the search engine. With SEO, what is basically being made it to make sure that the web site or the web log or any site portal that you have shall gather and gain in optimum, more and more prominence in the online arena.

What is interesting about search engine optimization is the fact that with the use of this popularity method, you get to sustain and maintain a higher notch on the ranking and indexing as regulated and provided by the search engine. It may be strenuous job for some people to get engaged with the whole process of search engine optimization but generally, every aspect of it becomes a fun and enjoyable endeavor when it is done and made on a much lighter perspective.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Conducting “Tri-SEO” Successfully - Google, Yahoo, and MSN

As you fellow Internet marketers have heard many times, Google, Yahoo, and MSN are the three main search engines, and the main source of traffic for the majority of websites. It’s a common misconception that you can only SEO a website for one or two of these search engines. To clarify, most SEO’s and Internet marketers either aim for Yahoo and MSN, or just Google. They claim the differences in the algorithm, as well as the fact that Google gets most websites more traffic than MSN and Yahoo combined, is the motive behind their SEO strategy.

It is true that it’s much harder to SEO for Google than for Yahoo and MSN combined. However, it’s precisely the difference in algorithms and the disparity in traffic that has led me to believe that Tri-SEO is the way to go. It’s very simple if you think about it.

First, because Google is simply the biggest source of traffic, and also the hardest to SEO, you make your website to Google’s standards and let the time go by as you add content, feeds, and your PageRank Grows.

While this is happening, you SEO your other main pages so that you can get #1 positions for keywords/phrases in Yahoo and MSN. The point is that while Google takes it’s time to consider your website an “Authority Site,” you still get traffic from MSN and Yahoo. When the Google Dance starts, in your favor, you will end up with traffic from all three sources!

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November 27, 2008

10 Tips To Increase Your Blog Traffic

You set up your first blog and post witty informative everyday, but after 3 weeks, you are still not getting any meaningful traffic. What can you do to generate traffic for a brand new blog? Try these ten tips to develop traffic.

1. Visit forums that are related to the subject of your blog. Reply to at least eight postings each day. Include a signature file that includes your blog URL on each item you post.

2. Every time you add a new post on your blog, ping the major blog directories.

3. Make sure your blog is optimized. Submit your blog to the major search engines to make sure that their spiders visit your site on a regular basis.

4. Read and comment on at least 5 other blogs each day. Don’t just say, ‘Nice blog’ or ‘Good post.’ Leave meaningful comments that have some substance. Make sure you leave your blog address on each comment you enter.

5. Submit your blog to the large blog directories.

6. Include a counter within your blog that monitors total traffic and unique visitors. This can tell you what techniques are working best for you.

7. Add an RSS feed that people can subscribe to on your blog and your website (if you have one).

8. Write articles on a regular basis an submit them to the 20 or 25 largest article directories. Make sure you include a link to your blog in the resource box.

9. Post entries on your blog every day. If you don’t have the time, do it at least 3 times per week. Frequent posts increases traffic and attracts search engine spiders.

10. Include a link to your blog with every email and outgoing message that you send out.

By following the 10 tips outlined above, you can develop a significant amount of traffic to your blog in a relatively short time.

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November 26, 2008

Internet Home Business - Targeted Website Traffic Building Methods Explained

There is a huge difference between Guaranteed Visitors and Targeted Website Visitors. It is sad to read forum posts from new internet home business owners who have purchased a large volume of guaranteed visitors only to be left very disappointed and feeling that they have just thrown good money down the drain because they received no sign-ups and no sales.

Although the temptation to immediately start driving traffic to your new internet home business is very great, don’t fall into the trap of buying guaranteed visitors, because more often than not they are not targeted website visitors. In other words, they are not looking for what your internet home business has to offer. Your aim is to attract website visitors who are looking for exactly what your website has to offer.

Building targeted ongoing traffic to a website is a process that takes time. Sure you can go ahead and start a pay-per-click campaign such as an Adwords campaign on Google, if you know what you are doing. If you are not sure what you are doing, you will only be lining the search engine’s coffers further.

The secret to driving targeted website traffic to your internet home business on an ongoing basis is by naturally building back-links (also known as incoming links or inbound links) to your website. Please note I said building back-links not buying back-links. Buying traffic is not going to add any one-way back-links to your website and buying back-links is certainly frowned upon by Google.

Once you start counting back-links to your website instead of dollars and only use internet marketing methods that naturally increase your back-links, then you will have truly understood what internet marketing is all about.

Buying so called guaranteed visitors is a once-off thing which you will never benefit from again. You will benefit far more by using internet marketing methods that will continue to attract targeted visitors to your website well into the future. You are building an internet home business and there is no limit to the building process. Building takes time, perseverance, persistence and dedication. You can’t cut corners and expect to build your home business online in a week or month and generate massive targeted traffic and create internet income in a short space of time.

The exciting part about targeted traffic building is that the most highly effective methods can be totally free if you are prepared to put in the daily consistent work. Remember, that if you were building a brick and mortar business you would also have to work consistently on a daily basis.

Ideally you need to start driving targeted website traffic to your internet home business from different sources. By that I mean different search engines, ezines, blogs, web directories, forums and other websites.

Best of all you can do all this virtually for free.

The most important thing is to own your own domain name so that you can optimize your website for your chosen keywords. If you are already promoting a number of affiliate links you could add them all to one website, even have a separate web page for each affiliate opportunity and optimize each web page with different keywords.

Owning your own domain will enable you to continually build back-links and add fresh content to your website and these actions will see your website appear in the organic search engine results. In other words, your internet home business website will receive free targeted website traffic.

Once you own your own domain, the next step before you even start thinking about generating targeted website traffic, is to learn html so that you can optimize your website with your chosen keywords. Search engine optimization is not difficult, it just takes some time and concentration and it is something you are going to be continually working on to keep up with your competitors.

Having optimized our website you can then start writing and submitting articles based on the theme of your website with your keywords hyperlinked to your website in the author’s resource box. This method of article marketing builds one-way back-links to your website, which are crucial in order for your website to gain good positions in the search engine results. Try and write and distribute at least two articles a week.

Your articles could end up in ezines that are distributed to hundreds of subscribers. All it takes is for an ezine editor to choose your article from one of the directories you have submitted to and include it in their weekly ezine to their entire optin list. Other websites may also select your article to publish on their website or blog to add content.

Article marketing can have some major spin-offs. Once you have submitted a few articles and start to become recognized you could be invited to become a guest author on one of the authority sites, which will also attract targeted website traffic. Not that the authority sites endorse your website, but the sheer fact that you are featured will add credibility to your internet home business.

Writing and distributing articles can be totally free if you have the time, or you could use the services of a ghost writer to write unique articles for you and pay for an article submission service. I would recommend that you write your own articles and submit unique copies (change the original by at least 50% and target different keywords with each copy) of them yourself to high PR article directories so that you can ensure that your author’s resource box correctly reflects your targeted keywords.

By personally signing-up at each Article Directory that you submit to gives you the opportunity to complete your profile where you can hyperlink your keywords to your website and build more back-links.

Forums give you the facility to create a signature under the Profile section and here too is the opportunity to hyperlink your keywords to your website to build back-links.

By submitting your website details to quality, SEO friendly web directories is not only another way of building back-links but another way that targeted visitors can find your website.

These targeted website traffic building methods, although highly effective, take time to take effect. But you are using internet marketing methods that will attract streams of targeted website visitors to your internet home business for months if not years to come.

Count back-links instead of dollars. Work at increasing your back-links daily and automatically your internet home business will start receiving targeted website traffic.

Cynthia Minnaar is the owner and webmaster of http://www.cyns-home-biz.com the internet home business site for online home business opportunities, internet marketing training, web income ideas, online home business start-up ideas, online home business tools, ebooks and articles. Receive free internet income training when you subscribe to my Online Home Business Ideas Newsletter packed full of income generating tips & business building tricks

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November 24, 2008

Web Design Essentials

Learn the basics when it comes to design, hosting and publishing of you new website.

Learning how to design, present and maintain a website is important. Failing to follow some of the tips below could result in your webpage getting lost in the millions of others being published each day. Proper planning and optimization can help your business or personal website make it to the top of the search engines and get the attention it deserves.

Some key design tips to keep in mind: Don’t bog your page down with bulky graphics–most people still surf with 56k modems. Don’t use excessive Java Scripting. Lastly, fancy page transitions, broken hyperlinks and brain-searing color schemes will never get your page bookmarked.

Purchasing a Domain

Somewhere between getting an idea for your site and completing your pages, you’ll need to purchase a domain name. A domain name is something like BOB.com or MyCoolSite.com. It is a name for the numerical address the internet uses to lookup your page. Domain names are used because it’s inconvenient to type and hard to remember a number like 200.34.123.43. To purchase a domain name you can go to any registrar. Some typical registrars are Dotster and GoDaddy. Shop around for the best deal. Often, web hosting companies will provide the registrar service in a package deal with their hosting plan.

Finding a Hosting Company

Cheaper isn’t always better. However, QuickWebHosting.com provides the perfect combination of inexpensive web hosting with great service and technical support. They provide the top webhosts in the industry and give a summary of their strengths. They also provide tech support via a forum, as well as articles and tutorials to help with your website needs.

You need your pages to be up for your customers and friends. But most importantly, you need to your site to be up when search engine spiders come looking for you. Search engines use robots to index your site and determine your ranking. Imagine the horror if your inexpensive web hosting company allows your site to be down for several hours over the weekend and you miss an update from a search engine! No one on the internet will ever find you.

Ask around. Search the newsgroups. See what everyone else is saying. Look for a company that offers plenty of bandwidth and disk space. Take into consideration how many e-mail accounts you’ll need. And most importantly, look for a site that offers good tech support and a money back guarantee.

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Web Biz for Beginners

Through the passing of time, websites have turned out to be essential components of businesses. Certainly, more and more business owners have realized the need to manage their own websites. The costumers are actually starting to rely on the comfort and convenience offered by these websites and this is the reason as to why web business has lots of considerations to be taken note of.

Web business is not all about administrating a website. It goes further than that. You have to conceptualize the design, the content, and the links for your web business. Most importantly, before you plunge into venturing into a web business, you first need to ask yourself of the needs, expectations, target consumers, and goals that are all but essential to the success of it.

It is relevant that you comprise a checklist that would guide you in your quest to achieve a promising web business. So as not to forget anything that is essential, your checklist must be comprehensive and comprehensible. The checklist is actually just an overview of your entire plan and you could just subtract or add something else as you go through your designated planning.

The Considerations to Note of about Web Business

Generally, there are four major concerns for your web business. Before you start pursuing your web business, you should first try to devote time to provide answers to the following issues:

To what purpose is the web business geared at?

What are your expectations from your web business?

What hosting solution would be best employed?

How would the content be conceptualized and how would the web business be managed?

What method of website promotion tips would be best to use?

Web businesses are basically addressed to several sorts of purposes. With this, the website design should bear resemblance of its purpose. There is a lot of varying web business purposes. Among which are for information dissemination, services extension, marketing of services and products, online product selling, customer service and troubleshooting, interaction facilitation, and many others.

Whichever is the purpose of your web biz, you must ensure that everything that is contained therein is geared towards the realization of those purposes. The web design, the content, the keywords, key phrases, as well as those of the links must work hand in hand with the purpose. There are several methods to be employed that would help you maximize the potentials of your web business.

It also matters that you adopt the most effective website hosting solution. Be sure that the software to be utilized is mainly compatible with the tasks and concerns of your web business. There are a lot of computer programs which you could use. Furthermore, be guaranteed that the server of your web business provides the needed support for this software.

The considerations for the technical aspect likewise play a great role. The Linux program is faster than that of the Windows. Meaning, your adopted operating system should be able to perform well those jobs that are supposed to be fulfilled by your web business.

Again, one important aspect is the consideration of the financial status. Web businesses could never surface without the employment of financial funds. The web presence itself, dedicated server, and virtual server connote financial expenses. Therefore, you must analyze the estimated expenses that you would incur.

Web business is something that must be carefully attended to. If you are serious in doing so, then better take note of the above mentioned considerations.

Ronald Firquain is a writer, marketer, entrepreneur, webmaster and has 16 years of computer knowledge. You can download e-books for making money online, building a website, improve your golf game, playing guitar and much more. For more information go to: eBooks-Mall

Search Engine Marketing

What Are SEO Copywriting Services?

You may have heard about SEO copywriting services before. These are basically writing services that help you with the search engine optimization of your web site. Remember that SEO is important, because it will help you combine keyword rich content with reader friendly content and that’s the combination which will help you score a good ranking from search engines. Keep in mind that you’ll be competing every day with a growing number of sites that are also using SEO, so having professional SEO copywriting services prepare your content can be a huge advantage.

When you decide to look for SEO copywriting services, you’ll find firms who employ professional writers who are skilled in a number of useful abilities. For example, some can write marketing material for your site, product, or service. Others can do extensive research on a topic then write an article, report, or e-book on the subject for your purposes. You can also find and employ writers who are highly knowledgeable about keyword placement and in motivated site visitors to become buyers.

Unique content is critical for good search engine rankings today, so your copywriter should work in conjunction with your SEO specialist to ensure that every page is going to score a good result in the rankings. Your SEO specialist will be responsible for keeping to the guidelines that can make that happen; your copywriter then implements those guidelines in your content. Look for specialists whose clients maintain high rankings in all major search engines.

Of course, you’ll want to make sure that the SEO specialists and copywriters you hire always use ethical means to achieve their results. That means paying attention to the keywords and their placement, as well as your title, descriptions, and other page elements. These professionals can either be employed to write your content from scratch, or to rewrite existing content to meet your SEO needs. Regardless of their task, you’ll find a trained copywriter can make a huge different in your results.

Saman Rashid is an experienced freelance copywriter. To get cost effective and professional articles written for you,kindly visit her website: MS Copywriters and submit your project details.

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SEO and Mashed Up Marketing Potential

When contemplating web design function combined with Search Engine Optimization (SEO) strategies it is important to understand that virtually all elements of marketing are connected and interdependent. Each component may serve its own unique function, but is enhanced through the blending (mashing) of the various marketing strategies available.

Let’s run through a few to see how marketing elements can work together to create something bigger than you would have thought possible.

Social Media — this generally non-intrusive marketing tool can provide the possibility of blogging, video streaming and podcasting all in one convenient location. This off site page can also be used as a powerful backlink that can direct potential customers from your social media page to your primary website.

Forums — this element provides a mechanism for customers to talk together about your products or services. It allows you to obtain free marketing research. The microcosm of a forum may not present an entirely clear picture, but it can forecast certain trends within your customer base.

RSS Feeds — Real Simple Syndication can be a positive in alerting those most interested in new posts in blogs as well as any updated content on your primary site to any new posts. RSS has to syndicate something so it makes sense to use this feature in traffic building strategies by syndicating your own unique content.

Autoresponders — this marketing tool helps keep those interested in your site in tune with your site longer. It provides access to dynamic knowledge based information and can be directed to the customer at the point of greatest interest — and it does so hands free and instantaneously.

Email Marketing — when using this tool you are attempting to improve traffic to your site and convert visitors to buyers. Email marketing is best developed in conjunction with a solid website filled with useful consumer-centric information. If you provide solid email marketing, but have not developed a comprehensive site you essentially defeat the purpose of this form of marketing.

Ezines — you can use email marketing or RSS to alert consumers to new ezine editions. Ezines can feature PPC advertising for residual income and the ezine can be used to point customers to specials, discounts or freebies — and your primary sales site.

Traffic Building — virtually every aspect of the features listed in this article are designed to improve traffic to your site. Social media and the use of blogs, video streaming, podcasts ezines, email marketing, forums, and RSS feeds all contribute to traffic building.

You can mix and match marketing ideas, but the more you can add to the mix the more opportunity you will find in the midst of improving SEO and affiliated marketing strategies.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

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November 23, 2008

Mastering Traffic to Your Website Doesn’t Have to Be a Mystery

Many online businesses failed because of a lack of advertising, or the incorrect use of advertising. To make sales, you have to get noticed, and many budding entrepreneurs just don’t understand the basics of driving web traffic to their site. There are a variety of ways to attempt to accomplish that and many sites that specialize in it. Yahoo, MSN, and Google are 3 of the biggest.

Many people starting out have an aversion to paying for advertising because they may be on a “shoestring” budget and just don’t understand the importance of paid advertising. Certainly there are “free” ways to try to advertise your site. You can place classified ads on various sites or use sites like Craigs List. But the truth is, to generate the kind of traffic you need to make sales, you need to put out some up front advertising dollars. The key is to make the best use of it.

Google AdWords provides tools at your fingertips that make stretching your ad dollars a lot easier.

First of all, make sure you are using the standard edition of AdWords (this is where you have access to the various tools you will need). Then go into CAMPAIGN Management and set up your campaign. A campaign is simply your advertising program. Select the keywords you want to use to get people to find your site.

The second thing you want to do is to select your campaign and click on “Edit Settings”. Under “Budget Options” set your daily budget. This can be whatever you think you can afford. However, one thing to remember is that the more money you decide to spend on a daily basis, the more times Google is going to display your ad. Some people recommending setting your daily budget 5 to 10 times higher than what you really want to spend in order to get more displays. Just because your ad is displayed doesn’t mean your ad will be clicked (you only pay if someone clicks on your ad). But remember, if you set your daily budget, that is what you could end up paying so it’s important to monitor your campaign, especially in the beginning.

Under “Networks and Bidding” make sure you uncheck “the Content network” box. You do not need this in the beginning and will spend a lot of money with no results if you do not understand how to use that feature. TURN IT OFF!

Save your changes at the bottom of the screen and get ready for a really cool tool that Google has provided that will really fine tune your campaign. Click on your campaign and your Ad Group Name. Click the “edit” button under your Current Bid. This will display your default bid that you setup when you created your campaign and will display a lit of your keywords. At the bottom of the list you will see an “Estimate Search Traffic” button. Click it and voila! Now you can see the volume of your keyword and the estimated position of the ad in Google. Remember though that these are just estimates based on previous statistics accumulated by Google and you will need to adjust your bids and keywords to drive the most traffic to your ad, and consequently, to your web site.

And now a little trick that many users have never seen or failed to see the importance of it. To see the estimated traffic click the little link above your displayed keywords that says “Show total potential clicks in the table below”. This little link provides valuable information…how many potential clicks you could receive during the day for each keyword, and how much it would cost.

You can set individual bids for each keyword so you will want to experiment raising or lowering your bids to see how much traffic you might generate for each keyword. If a keyword seems to be unproductive, then remove it. Try adding other keywords and see what results you get. Don’t clutter your campaign with too many keywords though. Most experts believe that 25 or less is probably the best. I’ve found that even 10 or less can be quite effective.

In September, 2008 AdWords added a new feature also that removes the guessing game predicting how much it would cost to get your ad displayed on the first page. Now, under each keyword set up in a campaign will be a little blurb telling you exactly what to bid. That doesn’t mean you have to do that. Some ads you may want to display on the front page to have the best conversion rate. Other ads may get a good conversion rate being on later pages. It’s up to you and what you think is best.

If a keyword cost too much, then don’t be afraid to bypass it for awhile. Because these are bids, sometimes competition from other Google AdWords users could drive the price of a keyword outside your budget. Be patient. It is very likely that after a day or two the price will come down and you can use it again. If you can spend a little more and get your ad displayed higher, then by all means try it out and see what results you get.

The key to success is to get the necessary traffic to your ad and then have people click on it. The higher your ad is placed in Google, the more likely it is to be clicked. And if they get to your web site, then your site can make the sale. No exposure. No sale. High exposure. Multiple sales. You’ve probably heard it said this way. “It’s a numbers game.” Nothing is truer in the sales business. Every good salesman knows he isn’t going to close them all. But he expects a certain percentage of sales based on how many clients he sees. The same is true for business marketing on Google. The more clicks, the more sales.

* By using these few tips supplied here, you have the potential to jump start your business and start getting the sales that you want. Like anything, it takes some effort to learn how Google AdWords can be an effective tool for your business. But mastering Google AdWords is not difficult and doesn’t take a long time. And it could definitely be worth it in the long run.

Gary Chappelle
http://maximusearch.blogspot.com

Learn how to get High Page Rank

November 22, 2008

3 Steps to Achieve Fast SEO

When one wants to achieve a faster indexing and a higher ranking with the search engines like Yahoo, Google, or MSN, then a correct and proper usage of the Search Engine Optimization strategy should be employed. Not only will this bring about big traffic on your site, but also more essentially, it can bring about a faster way for your site to be indexed and ranked. So, does one go about achieving a faster search engine optimization? Are there any tricks that one can use? Believe it or not, there are a handful of techniques that you can use.

1. First, you have to determine the purpose or the type of website that you are getting into. Normally, expert sites are the ones that immediately get a faster indexing and better ranking from the search engines rather than a sales site. Nonetheless, if you are targeting a sales site, it is not impossible to be earning an expeditious indexing and a good ranking provided that the site has enough back links on it.

2. Second, the website that you want to be searched by the engine optimally must have a landing page that is going to be seen and visited by the search engine. That page may not necessarily direct to the pointed page but to the least must be leading you to some functional web pages.

3. You can also engage into writing and submitting articles. This will enhance the visibility of your website to both the net users and the search engines. By so doing, you are immersing your site to be potentially recognized on the net, thus making search engines to believe that your site is essentially a searchable web site.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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